This talk will provide an overview of the power and versatility of branched DNA (bDNA) technology, specifically highlighting QuantiGene Singleplex, QuantiGene Plex and PrimeFlow assays, which offer a unique advantage of not requiring RNA extraction and conversion into cDNA. Discover how these versatile assays can enhance your research in systems biology and translational sciences, providing comprehensive solutions for biomarker verification and quantitation. Real-world case studies will demonstrate the successful application of these assays in drug discovery, target validation, and biomarker analysis. Lunch will be provided